How to include Try Before You Buy in your paid advertisements.

When using paid advertising - on Linkedin, Google, Facebook, etc. - You can include Try before You Buy assets in with your existing posts. TBYB is a highly engaging value proposition because it solves the biggest challenges of eCommerce: uncertainty and anxiety around size, fit quality, and personal style. Your customers want to shop with confidence, not with anxiety. Use paid digital advertising to drive awareness to both your store and your TBYB program.

Each of your social media platforms can target a unique audience. Understand how to quantitatively decipher which of these audiences is most important for you to get in front of and spend your ad dollars accordingly. Facebook, Instagram, Tiktok, and Pinterest are often the go-tos for B2C advertising.

Note: log on to your Facebook Business Suite or your Google Ads Specialist for valuable insights into your audience demo/psychographics to help inform advertising decisions.

Keep the following best practices in mind when incorporating TBYB messaging into your advertising:

1. Have a strong headline. Most shoppers will only read the headline. Make the headline eye-catching without giving too much away so they want to keep reading.
2. Captivating visual: graphic design and text elements should work in harmony with one another. Create a visual that’s eye-catching, clean, and relevant.
3. A strong CTA: that convinces shoppers to visit your website. For TBYB-specific ads, you can link the CTA to your TBYB landing page or to a best-selling SKU where they can quickly checkout.