We spend nearly one-third of our lives in bed. By now the benefits of a quality night's sleep are heavily chronicled - sleep supports some of the most important functions of the human body. Modern living, however, often keeps us up at night. The habits that contribute to good sleep are reinforced again and again, like avoiding bright screens and caffeine after a certain time. But most importantly? Having high-quality bedding.
Best known for their commitment to quality and constant innovation, Dormeo was founded in 2002, quickly becoming one of the most competitive companies in the bedding industry. In its 20+ years of operation, Dormeo has spearheaded innovation in the market by engineering new technologies to give shoppers the best sleep of their life.
Their premium mattress topper is designed with ergonomic support for maximum comfort and pain relief.
It’s undeniable that the eCommerce bedding industry is in a unique position. The benefits are obvious: the convenience of getting your order delivered straight to your door, a larger selection at your disposal, and checking out with the click of a button. While the industry has gained popularity in the last 10 or so years, people also wonder - how can you find the perfect bedding online?
After all, traditional eCommerce neglects one of the most important parts of shopping: the ability to test the bedding before buying. Considering the average mattress topper costs between $200-$500and is expected to last 3-5 years, it’s a relatively high consideration purchase. Which means shoppers are expected to put down hundreds of dollars upfront before even having the chance to try it out; blindly trying to assess their ideal combination of quality, comfort, and longevity.
Constantly putting innovation at the forefront of their business, Dormeo sought to fix this industry problem by empowering shoppers with a new way to buy their mattress topper online.
The inability to test the mattress toppers was ultimately leading to profit loss due to lower conversions and sales. Shoppers experience high amounts of friction at checkout when faced with their order total, as the realization sets in that they’re committing to bedding for the next several years without even trying it out. This risk and uncertainty led to an average abandoned cart rate of nearly 80% in the bedding industry - one of the highest in all of eCommerce.