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History of eCommerce.

A glimpse into what's happened, what's improved, and most importantly - what's coming. Will you be part of the eCommerce evolution?

A glance into what's happened, what's improved, and most importantly - what's coming. Will you be part of the eCommerce evolution?

HTML, URL, HTTP

Try Before You Buy

1991

World Wide Web created.

Sir Tim Berners-Lee wrote HTML, URL, and HTTP; the 3 fundamental aspects of today’s web.

1992

1993

1994

1995

Amazon launches.

Launched originally to sell books online. Evolved into the two-sided marketplace that exists today.

1996

1997

1998

Paypal launches.

The first money transfer tool that allowed shoppers to make secure payments online while accomodating different currencies.

1999

Zappos launches with free shipping and returns.

Solving for one of the main drawbacks of online shopping, Zappos was the first company to offer free shipping and returns to all online customers.

2000

2001

2002

2003

2004

First Cyber Monday.

This was the first online shopping “holiday” dedicated to big discounts. The first official Cyber Monday made $486M in sales.

2005

Klarna introduces
Buy Now Pay Later.

Launched in Stockholm, Klarna offered customers the ability to microfinance their online purchases using credit when they checkout.

2006

2007

2008

2009

2010

2011

Stitch Fix was launched.

Founded by Katrina Lake, one of the first companies to offer curated, online personal shopping that empowered customers to try items on from home, without upfront payment.

2012

2013

2014

2015

2016

Rise of Mobile Commerce.

With the number of smartphone users rising, mobile sales made up 52% of all eCommerce transactions this year, eclipsing the traditional way of shopping online using a computer.

2017

Blackcart was founded.

Try Before You Buy software was created for eCommerce to bring the in-store shopping experience, online.

2018

2019

2020

2021

2022

TODAY

Online shopping becomes widely popular.

Consumer demand continues to fuel the growth of eCommerce. Global online sales are projected to grow to $5.9 trillion by 2023.

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